Cookie and Tracking Notice

About This Notice

When you visit our website, we and certain third-party partners use cookies and similar tracking technologies to collect information about your visit. This notice explains what those technologies are, what data they collect, and how you can control them.

Cookies are small text files stored on your device. Tracking technologies also include pixels, scripts, and tags that send information directly to third-party companies when a page loads these can operate with or without cookies.

What We Use and Why

We use the following categories of tracking technology on our website:

Analytics

HubSpot analytics helps us understand which pages visitors view, how they navigate the site, and how they interact with our content. This includes recording which elements you click and how long you spend on each page. HubSpot assigns your device with a unique identifier so it can distinguish between different visitors.

Advertising and Conversion Tracking

Google Ads and LinkedIn Insight Tag measure whether our advertisements on those platforms lead to visits or enquiries on our website. These tools send data about your visit to Google and LinkedIn when a page loads, including the page address, your device and browser details, and a unique identifier. They may also add you to an audience list used to show you relevant advertisements on other websites.

Enhanced Conversion Measurement

When you submit a form on our website, some of the information you provide (such as your name or email address) may be converted into an unreadable code and sent to Google so it can match your enquiry to a specific advertisement. Google cannot reverse this code to recover your original details.

Embedded Content

We embed videos hosted by Vimeo on some pages. When these pages load, your browser connects directly to Vimeo’s servers, which receive your IP address, device details, and information about your video viewing activity (including how much of a video you watch).

Social Media Tracking

Our website includes the LinkedIn Insight Tag, which runs in the background whenever you load a page. Unlike a social sharing button that requires a click, this code is active as soon as the page loads and allows LinkedIn to detect your visit. If you are signed into LinkedIn in the same browser, LinkedIn may link your visit to your account.

A/B Testing

We use YetiAB to test different versions of our page content so we can improve the experience for visitors.

Security

Some pages use Google reCAPTCHA Enterprise to protect forms from automated misuse. This technology analyses how you interact with our site to determine whether you are a real visitor. We consider this strictly necessary for the security of our website.

Consent Management

OneTrust powers the cookie consent banner on our website. It checks your approximate location using your IP address to display the correct consent options for your region.

What Data is Collected

These technologies may collect: the pages you visit, how you arrived at our site, and what you click; your IP address, browser type and version, operating system, and screen size; how you interact with embedded video content; and unique identifiers stored in cookies or generated from your device’s characteristics.

Some of this data is sent directly to third-party companies when a page loads. Each third-party processes data under its own privacy policy. The main recipients and what they receive are:

• Google (advertising conversions, remarketing audiences, device and browser details, and where applicable hashed form data processed under Google’s privacy policy
• LinkedIn page visits, advertising attribution, and audience building processed under LinkedIn’s privacy policy
• HubSpot page views, click interactions, form submissions, and device identifiers processed under HubSpot’s privacy policy
• Vimeo video playback activity and device details processed under Vimeo’s privacy policy

Your Choices

You can control non-essential tracking technologies using the options below:

• Cookie settings: Use the “Cookie Settings” link in the footer of any page to accept or reject tracking by category. You can change your preferences at any time.
• Browser settings: You can configure your browser to block third-party cookies or send a Do Not Track signal.
• Platform controls: Adjust your advertising preferences directly with Google (ads.google.com/settings) or LinkedIn (linkedin.com/psettings/advertising).

Contact

If you have questions about how we use cookies or tracking technologies, please contact info@lighthouseglobal.com.

Cookie List